ZOOtech Inc. today announced the release of Version 1.0 of its Media Adaptation Tool, which is built using technology derived from its highly successful DVD Menu Regionalization Tool. This enables variation in visual content of print, packaging, marketing and digital media elements, from languages through to branding, to be processed as part of an automated workflow. The product is targeted at the pre-mediaindustry where an estimated $4 billion is spent annually on producing materials for use in various media, from printed materials to the web.